The Spring/Summer collection is a amalgamation of the previous collections further exploring the theme of pocketing and layering. Researching and developing references that deal with identity, culture and representation of society within contemporary art such as Jacob Lawrence, Kerry James Marshall and Kehinde Wiley. The black silhouettes recurring in the clothes are a direct translation of Kerry James Marshall's paintings. The human silhouettes also illustrate how art depicts and deals with minorities.
The collection questions how art and culture can be a catalyst of change. And how, especially now, Popular culture hijacks images and is fed by the consumption of visual representation.
On the other hand the collection deals with how communities police themselves. It asks in how far people are controlled and kept in line by the respective communities they live in. How much pressure do young people feel to conform to the status quo? And how can one escape the pressures and expectations in order to live their life to fulfilment?
Ochre-coloured jogging-bottoms with a black D-belt, a jumper with a key-hole appliqué and a hooded cardigan represent how social change comes slowly but surely and changes the parameters that society uses to measure success. Hoodies and jogging-bottoms were a signifier of a lower social class but can now also represent an epitome of luxury.
George Cox / Mai-Gidah Collaboration
Quintessentially British Shoe maker original Creeper-makers have collaborated with Mai-Gidah to deliver an exquisite version of the pointed Monk-strap creeper. Soft grey and Navy versions shaped with a monk-strap and gun metal-stud closing, natural leather foxing and GoodYear welted crepe-soles. George Cox is steeped in history and craftsmanship. Previous successful collaborations include Comme Des Garçons, Fred Perry and Human Made.